Everyone knows what TUMS does; we used social to tell them how it works: fast.
OPPORTUNITY
TUMS and bad food are 2 (deep-fried) peas in a pod. People already knew what TUMS did. So where do you take the conversation next? Well, when heartburn hits, seconds count. So we focused on fast.
TUMS and bad food are 2 (deep-fried) peas in a pod. People already knew what TUMS did. So where do you take the conversation next? Well, when heartburn hits, seconds count. So we focused on fast.
IDEA
There’s fast. And there’s TUMSfast. In order to tie TUMS to fast we created a new unit of measurement: TUMSfast.
There’s fast. And there’s TUMSfast. In order to tie TUMS to fast we created a new unit of measurement: TUMSfast.
TUMSfast content was spun out into different types of posts on their social channels. There were food puns. The best kind of bad jokes. It was weird, fun, and effective.
AND
They saw positive results from the work and the client liked it so much we extended it into preroll, interactive digital banners, and in-store POS.
They saw positive results from the work and the client liked it so much we extended it into preroll, interactive digital banners, and in-store POS.
Posts lived at the intersection of fast, food, and fun.
We created a series of prerolls that challenged people to think TUMSfast.
Interactive display ads let you play with some
fast food — and smash it to bits with TUMS.
fast food — and smash it to bits with TUMS.
TEAM
Agency: Colour
CW: Karen King
AD: Angie Carlucci
Producer: Jason Agar
Video/animation Jennie Ziemianin, Zak Tatham
Agency: Colour
CW: Karen King
AD: Angie Carlucci
Producer: Jason Agar
Video/animation Jennie Ziemianin, Zak Tatham
CLIENT
GSK (TUMS CANADA)
GSK (TUMS CANADA)
WHAT I DID
Copywriting, concept development
Copywriting, concept development
WHAT WE MADE
Social, preroll, display, POS
Social, preroll, display, POS
INDUSTRY
Food
Food
